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We launch Christmas campaign across London and the North.

Drug and alcohol services in London and the North of England have launched simultaneous campaigns offering advice to vulnerable people and party goers on how to “Keep calm at Christmas”.

Throughout December, the “Keep calm at Christmas” campaign messages will be shared in social media and posters. Handouts will be given to clients from London to South Tyneside with their local contact numbers for additional support as well as national emergency numbers.

As well as targeting people in drug and alcohol services headed by the Humankind charity, the campaign is also reaching out to other people in the community with a list of Top Ten Tips to Stay Safe this Christmas. These include not giving in to peer pressure, eating before you drink, drinking at your own pace and planning how to get home.

Clare Chambers, Director at the South Tyneside Adult Recovery Service said: “The Christmas and New Year period is a time when people can relax and enjoy themselves but for some people that can get out of hand. Sometimes, people can go too far without realising it and end up accidentally hurting themselves or indeed other people.

“People going to parties and the pub can be swept along in rounds and suddenly feel overwhelmed by the amount of alcohol they have consumed.

Clare continued: “We’re offering our top ten tips and some advice to help people. That ranges from drinking more wisely to making sure that you and your friends get home safely at the end of the night.

“We want people to have fun and not have a reason to regret anything they have done over the Christmas and New Year period”.

The campaign runs alongside advice designed to help people deal with their emotional and mental wellbeing over the Christmas period. This side of the campaign helps people to deal with feelings of loneliness and depression as well as the pressures that can accompany the festive season.

The campaign will be run in the London boroughs of Haringey, Enfield, Islington, Hillingdon, Tower Hamlets, Lewisham, Bexley, Kensington & Chelsea, Hammersmith and Fulham and Westminster. And in Barnsley, Calderdale, Leeds, North Yorkshire, County Durham and South Tyneside.

All of the services will be sharing these messages of advice on social media under the hashtag #KeepCalmatChristmas and #SaferSeasonalDrinking.