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New campaign warning against increasing cannabis strength

Six Humankind-led drug and alcohol services across Northern England have launched simultaneous, hard-hitting campaigns aimed at encouraging people who use cannabis to think again about their use and recognise the increasing strength of the drug.

The #RespectTHC campaign aims to help people who are concerned about the amount of cannabis they are smoking. A newly developed Respect THC campaign uses posters and social media to help people understand the issues around using cannabis provides easy ways people can get support from their local service.

The six projects that are promoting the campaign are:

  • Barnsley Recovery Steps
  • Calderdale Recovery Steps
  • County Durham Drug & Alcohol Recovery Service
  • Forward Leeds
  • North Yorkshire Horizons
  • South Tyneside Adult Recovery Service

The campaign is also being run in wider DISC services, such as those which specialise in mental health support and criminal justice.

Ted Haughey, Executive Director of Operations North East and North Yorkshire for Humankind, said: “More people who use cannabis are becoming aware of the potential problems associated with the drug. In general, cannabis sold on the street is getting stronger, with higher levels of THC; the cannabinoid compound in cannabis that effects the brain. Stronger cannabis can result in users experiencing a number of issues, including anxiety, depression and mental health issues.

He said: “We hope that by providing more information on the negative effects of cannabis, anyone who has a problem themselves or knows someone who does can speak to use about the advice and support we provide.”

The campaign will focus on issues that can affect cannabis users, using social media posts and posters distributed to relevant locations across the borough. Research has shown that regular users of high-potency cannabis carry the highest risk for psychotic disorders, compared to those who have never used cannabis.